Ross Levinsohn Sports Illustrated CEO
Ross Levinsohn is an American media executive who is the new CEO of Sports Illustrated. He was most recently an executive chairman at Guggenheim Digital Media and was previously the CEO of Yahoo.
He is known as the former Head of Global Media at Time Warner. Before that, he was the President and CEO of ComScore Media Metrix, where he led the development of a new multi-platform audience measurement system. Levinsohn is also a founder and board member of The Huffington Post Media Group.
He is currently the Sports Illustrated CEO and is a board member for the digital agency TAPP and the media company Watchup. Levinsohn was also a member of the Los Angeles Dodgers Board of Directors. The Dodgers hired him to broker their television and digital media rights.
The Sports Illustrated CEO was an executive at Yahoo for eight years, overseeing the company’s digital operations, including search and advertising. Levinsohn is also a founding member and board member of The Huffington Post Media Group, as well as a board member of AOL. He joined the company in 2004 when Google acquired its owner, Flooz.
Levinsohn left Yahoo after founder Jerry Yang was ousted from the company, and Levinsohn was made a board member of the new corporation. He left Yahoo just before the company was split into two groups, one for display ads and one for search ads. Levinsohn is also a former co-founder and CEO of Global Interactive Network.
Before that, Levinsohn was Chief Executive Officer at ComScore Media Metrix Inc., where he helped create a new multi-platform audience measurement system. He was also Chief Executive Officer of Go.com, AOL’s portal, and search service.
Ross Levinsohn has been at the intersection of technology and advertising his entire career: from ComScore Media Metrix Inc. to AOL, from Yahoo to Alta Vista (and beyond). Twenty years ago, Levinsohn co-founded a company called ComScore Media Metrix, providing media consumers and clients with information about people exposed to print and online ads. In the late 1990s, Levinsohn moved on to become the company’s Chief Executive Officer of the company, which eventually became Go.com before being rerouted into AOL.