Zaxby’s Registers Fast Growing Success
Few restaurant chains in the United States are growing at as fast a rate as Zaxby’s. The chain has truly taken the country by storm. Its combination of cost-effective menu items and excellent customer service is the key to its success. Another major component to its growing dominance has been its highly innovative new rewards program.
The preference for apps that has been shown by the public is yet another reason why the chain is growing so fast. As it turns out, there were fast food restaurant apps that were downloaded a total of 11.4 million times throughout the previous November. This is a total that represents just over seven percent less than those of the last month.
However, this is hardly any type of cause for concern. When the final figures are noted and averaged out, a very interesting trend seems to emerge. This is due to the fact that yearly totals, culminating in November, bear witness to a surfeit of downloads. These represent people downloading all of the apps from the top 36 fast food places.
The first thing an astute observer will notice is the total figure. This represents a result that is higher by 18.6 percent than the one that was seen last year. This is crucial since each individual download symbolizes a new user. It also represents, in a concrete fashion, the initial conversion on the average mobile app customer journey.
Zaxby’s has registered a total growth rate of 317% in a very short amount of time. This is an astonishing figure that has left many expert observers speechless. Much of this growth can be attributed to a very well thought out barrage of online advertising. When all is said and done, this series of campaigns represents a major success for the growing Zaxby’s empire.
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More about Zaxby’s on https://www.zaxbys.com/