Why Social Networking is the Future According to Jason Hope
Jason Hope is a genius entrepreneur and futurologist. He’s rarely wrong when it comes to predicting the future of technology and how it will be integrated into our society. This being the case, people have got their eyes on him and are paying close attention to his new revelations about social networking and how it will change the world forever.
Mobile Devices and Social Networking
Mobile devices have taken over the Internet, Jason Hope explains. These days over 90% of all Internet access comes from mobile devices. This means that new content, games, and websites are having to be designed for mobile first. It has also led to the rise of apps since they can streamline interactions and processes for a mobile audience.
Jason points out that this shift is also affecting marketing. Instead of just going for as much traffic as possible, companies are now focusing on the social networking aspect of things to build better relationships with their customers. According to Jason Hope, this leads to more customer loyalty and higher sales in the long run.
Companies also want to take advantage of the fact that 80% of the time most people spend online is spent on social media sites as Jason Hope recalls. This makes building a strong social networking presence even more important as it will help businesses grow their audience and draw them into their sales funnels.
Built-In Social Proof
Another thing that Jason Hope has noticed is that when it comes to social networking, there is a social proof element built into it. Social proof is when people look to others to see if something is good or not, such as testimonials or star ratings. If a business’ social media account has a lot of followers, subscribers and engagement, that is a sign to others that they should join as well. As Jason Hope finally explains, this works to the advantage of the business and makes social networking an integral part of their online business strategy.