Lemon Perfect CEO Yanni Hufnagel Explains How To Gain Market Share
Yanni Hufnagel, the founder and CEO of Lemon Perfect, a zero-sugar hydrating flavored lemon water drink, has advised entrepreneurs on how to gain market share. Hufnagel believes that by 2030 they will be a $1 billion industry and are well on their way. He founded Lemon Perfect in 2017 to disrupt the beverage industry by offering healthier, lower-calorie options. According to the CEO of Lemon Perfect, Yanni Hufnagel, a product that people like and trust is crucial when gaining market share. It’s not about being valued as a brand or a social media following but ensuring the product is quality.
Hufnagel Knows a Brand’s Aesthetic Is Critical
Hufnagel is a master marketer. He looks at aesthetics and knows a brand’s aesthetic is vital to gaining market share. Similar to how when it comes to the sales of products, closely watch your visuals and your physical packaging. Hufnagel believes that a product’s visual aspect will determine whether you win over a customer. When you have multiple products in play, you must be consistent with your look; otherwise, people will lose interest. Hufnagel helped Lemon Perfect by making it distinctive and desired the bottle to express the company’s mission, vision, and message. The way you present your product is also essential. Hufnagel is always said to be unique and positive. People do look at specific visuals as being positive reputations, and they do look negatively at others. When looking at how Lemon Perfect Company positioned itself, if you’re going in for a consumer goods company for the retail market, consider where your product is placed and what type of consumer or demographic it will attract.
Hufnagel Knows the Price Is Right
When gaining market share, Hufnagel first says you need to know why someone should buy your product. It’s about something other than the price point; you need to know what your competitors are doing. He has yet to increase the price of Lemon Perfect from $1.99 a bottle and believes compressing margins on the front end will build an excellent margin story later. The current price for a bottle of Lemon Perfect today is $1.99. Hufnagel believes that rearranging margins on the front end will construct a future narrative with a significant profit margin. Yanni Hufnagel believes that Lemon Perfect can never be restricted.