From Tieks to Hero: The Amazing Story of Kfir Gavrieli
Kfir Gavrieli is the well-known and loved CEO of the Tieks brand of shoes. These shoes have been a global sensation and the fact that they are online only means that demand for them has only gone up over the years. However, aside from being a genius businessman, Kfir Gavrieli is also a pure-hearted and compassionate person. When interviewed about heroes, he said that all it takes to be a hero is to put others before yourself. During the pandemic, he put these very words into practice.
Saving Lives from Covid
When the pandemic was at its worst, Kfir Gavrieli did something drastic to help save lives: He converted his shoe factory into a mask factory. They initiated the Operation #SewTogether campaign, which significantly impacted PPE to the healthcare workers and community at large. The campaign utilized social media as a viable tool to encourage its followers and fans to unite with the company’s staff and bring forth a myriad of face masks to vitally important healthcare workers.
Doing this allowed him to produce thousands of masks for frontline medical workers who were most at risk of getting the virus. Thanks to his selfless act, many people were protected from Covid. However, his generosity wouldn’t stop there.
The Sew Together Campaign
After realizing what a success his mask production had been, Kfir and his company, Tieks saw an opportunity to help even more people. By rallying his social media followers and fans, he got them to begin creating masks as well. As a result, millions of masks were created and distributed in the Los Angeles area and beyond. Many more lives were saved thanks to his actions.
The Heart of a Hero
One thing is for certain, we can all look up to Kfir not just because he made the world-famous Tieks brand, but also because he steps up during times of crisis. He has shown us that it is easy to be a hero as long as you possess a selfless attitude and a willingness to help others. By following his example, many people were able to make an impact during the pandemic and help society as a whole. Refer to this article to learn more.
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