Edgard Corona: The Visionary behind Smart Fit’s Success
Edgard Corona, the owner of Smart Fit, is a prominent figure
in the fitness industry in Brazil. With over 30 years of experience, Corona has
revolutionized the way people approach fitness and has made it accessible to
everyone.
As a chemical engineering graduate from the Fundação Armando
Álvares Penteado (FAAP), Corona’s entrepreneurial journey began even during his
college years. He established a materials analysis laboratory and later
ventured into the fashion industry with his own cl othing stores. However, in
1996, he decided to step away from the family business and embark on a new
venture – the first Bio Ritmo gym in Santo Amaro.
It was during this time that Corona faced a setback in the
form of a skiing accident, which required him to undergo extensive
physiotherapy. Determined to make th e most of his situation, he dedicated
himself fully to his gym and meticulously observed the successes and failures
of his endeavors. This led to the establishment of Bio Ritmo, with the goal of
introducing innovative management practices to the fitness industry.
Though the initial phase was challenging, Corona’s
unwavering determination kept him going. He constantly sought to learn from
others in the industry and embraced the process of benchmarking. Opening a
branch of Bio Ritmo on Avenida Paulista, Corona aimed to cater to those with
limited time for exercise, providing them with a unique fitness experience.
This bold initiative proved successful, and more branches were opened,
solidifying Bio Ritmo’s position in the market.
Not content to rest on his laurels, Corona began attending
international fitness conferences, where he exchanged ideas with industry
leaders. This inspired him to develop a new business model for the fitness
industry. In 2008, he founded Smart Fit , a revolutionary gym chain that sought
to democratize high-quality fitness. Today, Smart Fit is one of the largest
fitness brands in Latin America.
Corona’s entrepreneurial spirit and dedication have earned
him recognition as one of the most influential figures in the fitness industry.
As the CEO of the Bio Ritmo and Smart Fit group, he continues to drive
innovation and growth. In a recent milestone, Smart Fit went public on the
Brazilian stock exchange, raising funds to support its expansion plans across
Latin America.
Edgard Corona, the visionary behind Smart Fit’s success, has
transformed the fitness landscape in Brazil and beyond. His relentless pursuit
of excellence and commitment to making fitness accessible to all have made him
a true leader in the ind ustry.